Our work, through a strategic lense
Context matters. Every project we take on is shaped by the same question; How will this support trust, clarity, and commercial momentum over time? That’s how we approach social. Not as output, but as a system.
Answer 15 questions, specifically designed to pinpoint where social is breaking down, and you'll receive feedback tailored to your specific needs.
Only takes 5 minutes
Personalised recommendations instantly
It's completely free
We're new! ...but our team have worked for some amazing brands...
Our work, through a strategic lense
Context matters. Every project we take on is shaped by the same question; How will this support trust, clarity and commercial momentum over time? That's how we approach social. Not as output, but as a system.
Only takes 5 minutes
Personalised recommendations instantly
It's completely free
Experience that informs how we work today
Capuchin Digital is a new name, but the thinking behind it has been shaped inside established brands and alongside high-expectation teams.
The work shown here reflects prior experience, contributions, and leadership across social strategy, creative execution, and performance...and demonstrates how we approach problems, not just what we produce.
Selected experience: Solmar Villas
Real growth from real experience. Real stories into real bookings.
While leading social at Solmar Villas (2023–2025), Chris helped move revenue metrics significantly, which informs how we think about travel strategy today.
He crafted a cross-channel strategy shaped around the audience decision-making process, generating over £100k last-click revenue from organic, and over £2m from paid in just 10 months
This strategy helped increase ROAS by 594% within 3 months, and was able to consistently achieve 18-20x ROAS
He revolutionised the company's approach to Influencer Marketing, contributing to 118% channel growth on Instagram & £200K+ revenue from influencer activity.
And as for the content itself, he shot and edited high-quality content, resulting in a 21% increase in organic reach and 222% in engagements.
£2.6m
SOCIAL REVENUE
Total revenue attributed to social media throughout the whole of 2024.
4,000%
REVENUE INCREASE
Year on year sample period of March-May 2023 (£16k) vs 2024 (£925k).
23x
PAID SOCIAL ROAS
Average return on ad spend 2024.
Selected experience: Holland & Barrett
The challenge
Operating in a high-trust, high-scrutiny environment where credibility, accuracy, and performance all mattered — at scale.
The focus
Strategic use of emerging formats (including live and conversational tools)
Improving efficiency and capability in-house
Balancing creativity with commercial responsibility
The outcome
Significant cost savings, stronger internal capability, and contribution to some of the most impactful content seen on brand channels.
Real growth from real experience. Real stories into real bookings.
Our Co-founder, Chris, worked as Social Media Manager at Holland & Barrett head office for a number of years, gaining invaluable knowledge and expertise.
Chris was the driving force behind many of the social-led campaigns, including Creative Lead for the international 'Veganuary' campaign. He worked with multiple high-profile influencers and celebrities on brand endorsements and created some stunning content, reaching on average 200,000+ people.
Alongside his creative flair for organic content, Chris was known to 'future-proof' the company and team when it came to social media, always on the lookout for new trends, new content features, and trained the team on how to implement them into the social feeds.
He also in-housed a number of very expensive agency service features using his vast technical knowledge, saving the company in excess of £10,000 each month.
Such experience and technical knowledge has allowed us as Capuchin Digital, to provide 'big brand' standard social, at a price that small to medium-sized companies can afford.
159,000+
SOCIAL GROWTH
We were able to grow the channels by over 119,000 users on Facebook and 40,000 on Instagram.
£800,000
REVENUE
Over £800,000 in revenue per month from Organic Social alone.
3,000%
INCREASE
An increase of 3,000% month on month for vegan products.
Built by people who've done this before
Capuchin Digital may be new by name, but the thinking behind it isn’t. Our team brings experience from inside established brands and agencies, having worked within and alongside organisations where performance, accountability, and commercial impact actually matter. That experience shapes how we approach every decision we make.
If you’re looking for an experienced, creative, technically brilliant social specialist then Chris is your person!
He made an immediate impact upon joining my team at Holland & Barrett, saving the business thousands in agency fee with his in-depth knowledge of live streams and AI driven chat bots.
He was jointly responsible for the most viral content seen on brand channels to date and approached any and all challenges with positivity and enthusiasm.
I would highly recommend working with Chris if you’re looking to supercharge your social presence - you’ll be in safe and capable hands.
If you're seeking social media clarity, this is the best place to start
If it's unpredictable, it's inefficient. You need a clearer picture of what’s actually happening and where revenue is being lost. Our Social Media Revenue Score gives you that clarity. It highlights what’s working, what’s holding you back, and where to focus next, before you invest more time or budget.
Takes 5 minutes
Instant recommendations
It's free
Already know you want to talk? Book a short discovery call with Chris
Leading with purpose
Purpose is at the heart of what we do. That's why 5% of our revenue is donated to charity, so our partners not only invest in great social, but also great causes. Here are the causes that are close to our heart.
3% of revenue pledged to Muscular Dystrophy UK
The son of our co-founder, Chris, was diagnosed with Duchenne Muscular Dystrophy in September 2025, a rare muscle-wasting disease. Currently, there is no cure, but by funding critical research via charities like MDUK, we can support families in similar situations.
2% of revenue pledged to Rainforest Trust UK
We care greatly about the world we live in, and preserving the rich biodiversity across the globe. Our name is inspired by the Capuchin monkey, for its creativity, intelligence and innovation. Aligned with this, we pledge 2% of our revenue to help fight deforestation and preserve its habitat.
Charity Partners
Registered in England No. 14763801 © Capuchin Digital Ltd 2026 - All Rights Reserved. Data & Privacy Policy