Kromo Menswear

The mission...

Kromo Menswear approached us to help launch their luxury clothing brand, and raise awareness around their debut streetwear and swimwear collections.

Being a luxury brand, and also having an extremely eco-friendly production line, Kromo's clothing had a high price point and also presented us with the challenge of selling swimwear during winter whilst working within a relatively small budget!

The method...

When launching any ethical brand, it is paramount that you build an affinity with your potential customers through matching brand USPs with a consumer's own personal ethics.

So our initial campaign focused on the sustainable materials used in production, the fact that Kromo would donate 5% of all profits to an ocean-preservation charity, and how the product itself is of the highest quality!

We researched audiences that were fashion-savvy, yet wanted to do their bit for the planet. Then, we looked into the types of content they were already engaging with on social and set about creating a brand story with a variety of engaging types of content.

We then created a paid advertising campaign, to further build awareness and affinity amongst their target customer base, using creative video content.

This was made even more challenging as, at the time, we were unable to film new content due to covid 19 restrictions, so only had the brand's showcase images to go by.

The results...

We ran the campaign for a period of just 2 months and achieved the following results;