The Brief

Everyman Barbers already knew the value of social. They had been using it to stay in front of their customers and show some of the great work their barbers do in store. They just needed a little help getting to that next level, whilst working with a smaller budget than usual due to the covid 19 pandemic causing their stores to close during lockdown.

Approaching the lifting of lockdown and the re-opening of stores, Everyman wanted a new, thumb-stopping campaign in order to generate bookings and general awareness of the re-opening.

The method...

We had an internal brainstorm on ideas for the campaign concept, and finally settled on 'Everyman, Assemble!' - a nod to the classic scene from the Anchorman movie which is a cult-classic to the target audience, and so instantly relatable.

We planned the content and once sign off from the client was given, planned a bespoke video shoot in-store, and even had the barbers themselves feature in the video, as well as hired actors and extras. The main video, along with various pieces of supporting content were all filmed on the same day, then edited by our expert in-house team.

We created a content publishing plan for the organic posts, and then set about created a paid ads campaign, targeting their target audience within the vicinity of each store.

The results...

We ran the campaign for a period of just 2 months and achieved the following results;