Our story is built on experience and driven by purpose
We're not just another 'agency'. We're your strategic social media partner
We're new! ...but our team have worked for some amazing brands...
Our story is built on experience, and driven by purpose
We're not just another 'agency'. We're your strategic social media partner.
Why we exist
Capuchin Digital wasn’t built to be another agency. It was built in response to a pattern we kept seeing on both sides of the table.
Brands investing time, money, and energy into social media…teams producing content at pace…reports full of numbers that didn't mean a great deal to the bottom line…
And yet, a persistent lack of clarity around what was actually driving revenue, trust, or long-term growth. Social teams were busy, and decisions felt reactive, whilst client confidence was quietly eroding.
We exist to fix that, and bring clarity to the table.
Hi, I'm Chris. Social media expert & Co-founder...
Before Capuchin, I worked inside established brands and alongside agencies, close enough to see where social media worked, and where it quietly fell apart.
I saw how often strategy was treated as a one-off document and how creative became disconnected from commercial intent. How founders and leadership teams were expected to “trust the process” without ever feeling fully informed or in control.
The most frustrating part wasn’t a lack of effort, it was a lack of clarity.
So when my sister and co-founder, Selina, approached me with the idea of a creative services business, the goal wasn’t to build a bigger team or a louder offer. It was to build a different kind of partnership.
A partnership where strategy stays close to decision-making, creative exists to serve a purpose, and social media is treated as a business & revenue support system, not a fame game.
Find out what drives us to be your go-to creative partner...
Our way of working is shaped by a simple set of principles we call The Capuchin Code. They guide how we think, how we collaborate, and how we measure success, both internally and with our partners.
The Capuchin Code isn't just a set of corporate values. They’re our instincts. We move with intention, curiosity, and purpose. Like our namesake, we adapt fast, connect deeply, and thrive through collaboration.
C
Curious by nature
We question assumptions, explore new angles, and never stop learning. Whether it’s platform shifts or audience behavior, curiosity keeps us sharp.
A
Audience-led
Everything starts with who you serve. We shape strategy around emotional connection and conversion paths.
P
Playfully bold
Like capuchins, we’re not afraid to stand out. Our creativity has character that challenges safe and sparks engagement.
U
Uncomplicated clarity
Simplicity is our superpower. We remove friction, speak in everyday language, and make social media less overwhelming for growing brands.
C
Consistent rhythm
Growth isn’t a guessing game. Our process and output are intentionally paced, designed for long-term traction and deep client trust.
H
Human to human
We believe marketing is personal. No vanity metrics, no faceless automation. Just real strategy delivered by real people who care.
I
Intuitively Strategic
We blend gut and data. With instinct honed by experience, we help brands make smart, strategic moves before the competition even blinks.
N
Nimble & Evolving
Like our namesake, we’re built to adapt. Social shifts, audience moods, platform quirks. We evolve with agility to keep your brand moving forward.
Small team. Big energy. Real expertise
We’re a team of strategists, storytellers, and data lovers who care deeply about helping travel & wellness brands grow with purpose. We work closely with your in-house team, not around it…bringing clarity, creativity, and consistency to your social.
We're a tight-knit, family-run group of specialists who collaborate closely across strategy and execution. Rather than siloed departments or junior hand-offs, our work is delivered by people who understand the full picture and care about how each decision connects back to the wider strategy. This keeps thinking aligned, creative purposeful, and partnerships strong.
Chris
Brown
Social Strategy
Selina
Panayiotou
Photography
Natty
Thompson
Videography
Becci
Farmer
Design
Who we work best with...
We’re not for everyone, and that’s intentional. Capuchin is a strong fit for brands that value clarity over chaos, want a strategic partner, not a production line, understand that trust takes time to build, and care about long-term growth, not just quick wins If that sounds like you, we’ll likely work well together.
Partnership over production
We don’t see ourselves as suppliers. Capuchin works best when we operate as an extension of our clients’ businesses, thinking alongside founders, directors, and senior teams who want clarity, not just output.
That means:
✅ Asking better questions before offering solutions
✅ Taking responsibility for strategic decisions
✅ Being honest when something isn’t working
✅ Building momentum over time, not chasing short-term spikes
It also means staying deliberately small, senior, and hands-on. Not because we can’t grow, but because the quality of thinking matters more than the quantity of accounts.
Clarity is the best place to start
Before committing to anything, clarity matters. That’s why we start with insight, not assumptions.
Click the button below, and we'll guide you through our clarity checker. A simple way to understand where your social media is helping, where it’s holding you back, and what to focus on next.
Takes 5 minutes
Instant recommendations
It's free
Already know you want to talk? Book a short discovery call with Chris
Leading with purpose
Purpose is at the heart of what we do. That's why 5% of our revenue is donated to charity, so our partners not only invest in great social, but also great causes. Here are the causes that are close to our heart.
3% of revenue pledged to Muscular Dystrophy UK
The son of our co-founder, Chris, was diagnosed with Duchenne Muscular Dystrophy in September 2025, a rare muscle-wasting disease. Currently, there is no cure, but by funding critical research via charities like MDUK, we can support families in similar situations.
2% of revenue pledged to Rainforest Trust UK
We care greatly about the world we live in, and preserving the rich biodiversity across the globe. Our name is inspired by the Capuchin monkey, for its creativity, intelligence and innovation. Aligned with this, we pledge 2% of our revenue to help fight deforestation and preserve its habitat.
Charity Partners
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